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Saweetie Adds a “Sweet” Addition to the Latest Reebok ‘Alter the Icons’ Campaign

After getting a look into the worlds of up and coming Hip-Hop stars Jay IDK and Bodega Bamz for the ongoing “Alter The Icons” activation by Reebok, rising female emcee Saweetie is the latest from the campaign to show us her unconventional rise in the rap game.

2 Chainz Launches Marijuana Brand ‘GAS Cannabis Co.’
Saturday November 03, 2018

This business was inevitable for Chainz. The Green Street Agency has partnered with Tauheed Epps, whose best known in the Hip Hop world as 2 Chainz, to create his own marijuana business, GAS Cannabis Co. The creative agency has already partnered with a variety of other musicians including Snoop Dogg, Cypress Hill, Waka Flocka Flame […]

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Taking us back to her hometown of Hayward, CA, Saweetie reflects back on the times that shaped her into becoming the talented artist that she’s grown into today, which include being raised as a biracial Filipino/Black woman and getting a college education that resulted in graduating with a 3.6 GPA to boot. Here, the USC grad also shows off the “Altered” Classic Leather silhouette, which, along with the “Altered” Workout Plus, makes up the newest additions to the Reebok family.
Get a look into the “ICY GRL” rapper’s journey with her Reebok “Alter The Icons” campaign video above, and cop the kicks for $90 USD right now by heading to the Reebok online store. See more of Saweetie below:

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SHADOW HILL Proves Women Can Rock Streetwear Just as Good as the Guys
Friday October 05, 2018

With women like Vashtie and Aleali May proving that streetwear isn’t made just for fellas, and even Young Thug showing us with his 2016 JEFFERY album cover that dresses aren’t just for the misses, the way we classify clothing based on gender is becoming more blurred as the culture progresses. Brands have the power to […]

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