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The adidas Crazy BYW Gets Backed by Kamaiyah, Buddy and Trae Young In Latest Ad Campaign

We’ve all felt rejection at some point in our lives, and for those that haven’t, well, be prepared because it’s coming! However, it’s what you do with the adversity that really determines your character, and adidas Originals linked with three rising influencers in the game — two MCs and one budding NBA rookie — to show the crazy things you can accomplish from minor setbacks.

The numbers are in: Gold Coast Doulas collects more than 18k diapers
Monday October 08, 2018

GRAND RAPIDS, Mich. — In September, Gold Coast Doulas hosted its third annual Diaper Drive with a goal to collect 30,000 diapers to support families in need in Kent, Ottawa and Allegan counties. Diaper Need Awareness Week is a week to make a difference in the lives of the nearly 5.2 million babies in the […]

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Milwaukee Brewers' current hot streak, summed up in four tweets
Monday October 08, 2018

A week ago, the Milwaukee Brewers were entering a Game 163 tiebreaker against the Chicago Cubs at Wrigley Field. Not even seven days later, they’ve already punched themselves a ticket to the franchise’s third-ever NLCS appearance. You could say that manager Craig Counsell‘s club has gotten hot at the right time. Milwaukee’s NLDS matchup with […]

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Fuji Post-Race Notebook
Monday October 15, 2018

Photo: MPS Agency ***Toyota’s victory on Sunday was its sixth in seven races at Fuji. The Japanese manufacturer also took its second 1-2 at the event after finishing first and second in 2014. ***Kamui Kobayashi said the winning No. 7 Toyota crew needed to gamble on its tire strategy at the start of the race, […]

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The new “Rejection Fuels Crazy” campaign features the aforementioned rappers, Buddy and Kamaiyah both repping for the West Coast, joining with 20-year-old Atlanta Hawks point guard Trae Young to show how overcoming rejection helps push you to the next step. Of course, the three rookies in their respective fields are stepping in style with the new Crazy BYW collection debuting for fall, which includes the Crazy BYW, Crazy BYW II and Crazy BYW X silhouettes. All six options in the latest Boost You Wear set offer something different, both in design and overall features, but you can’t really go wrong with any of these.
Pick up the adidas Originals Crazy BYW sneakers out of the “Rejection Fuels Crazy” campaign right now online, but check out Buddy, Kamaiyah and Trae Young showing off the shoes in better detail below:

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