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Saweetie Adds a “Sweet” Addition to the Latest Reebok ‘Alter the Icons’ Campaign

After getting a look into the worlds of up and coming Hip-Hop stars Jay IDK and Bodega Bamz for the ongoing “Alter The Icons” activation by Reebok, rising female emcee Saweetie is the latest from the campaign to show us her unconventional rise in the rap game.

The adidas Crazy BYW Gets Backed by Kamaiyah, Buddy and Trae Young In Latest Ad Campaign
Saturday November 03, 2018

We’ve all felt rejection at some point in our lives, and for those that haven’t, well, be prepared because it’s coming! However, it’s what you do with the adversity that really determines your character, and adidas Originals linked with three rising influencers in the game — two MCs and one budding NBA rookie — to […]

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Taking us back to her hometown of Hayward, CA, Saweetie reflects back on the times that shaped her into becoming the talented artist that she’s grown into today, which include being raised as a biracial Filipino/Black woman and getting a college education that resulted in graduating with a 3.6 GPA to boot. Here, the USC grad also shows off the “Altered” Classic Leather silhouette, which, along with the “Altered” Workout Plus, makes up the newest additions to the Reebok family.
Get a look into the “ICY GRL” rapper’s journey with her Reebok “Alter The Icons” campaign video above, and cop the kicks for $90 USD right now by heading to the Reebok online store. See more of Saweetie below:

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Rajon Rondo voices high praise toward Lakers
Tuesday October 16, 2018

Former All-Star point guard Rajon Rondo is set to begin his first campaign with the Los Angeles Lakers, which will mark the sixth team that played for in his career. In the days leading up to the season opener against the Trail Blazers, Rondo voiced some high praise toward the Lakers and their handling of […]

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